COSMETIC BRAND OWNERS, WE HELP YOU:
Go Viral On TikTok. No Ads. No Fees Until Results.
We help beauty brands launch 360° TikTok marketing campaigns powered by affiliate creators—influencers who only get paid when they sell your products.
You only pay us a % of the profit we generate for you. No monthly costs.
*This isn’t a generic call. We ask to share your company details, then we take 24 hours, and we create you a marketing strategy. You then decide if you want us to implement it.
We’ve been working with teams around the world:
ABOUT US
Our Vision
Founded in 2019 (formerly Theseus, Inc.), we are not another agency — we are a team of highly experienced marketers specializing in the cosmetics niche.
This year alone, we’ve helped cosmetic brands generate over 10 million views — not merely with “viral-looking” videos, but with trust-building content delivered by influencers. Having 10s of custom videos would cost brands $1000s, meanwhile affiliates only charge commission on successful sales.
The best, risk-free approach for small brands to grow.
7 SUCCESSFUL STRATEGY LAUNCHES
Explore Our Work
CASE STUDY
15+ Authentic UGC Videos in 30 Days – Without High Influencer Fees
What We Achieved:
Helped Vue Swiss generate 15+ high-quality user-generated videos at scale using product seeding and creator-friendly campaign prompts — all while cutting traditional influencer costs by 60%.
🎥 15+ UGC videos (tutorials, GRWM, before/afters) in one month
💸 60% lower cost than traditional influencer campaigns
💬 Content sparked organic engagement (average 10–15% comment rate)
♻️ Repurposable assets now used across TikTok ads, email, and PDPs
🤝 Built a long-term creator community of 40+ brand fans
CASE STUDY
New Product Launch - With Zero Upfront Fees
What We Achieved:
Launched Jecca Blac’s new product with a lean affiliate campaign that drove 3,700+ sales in just 14 days — all without paying upfront influencer fees.
Highlights:
💵 3.7K units sold in the first 2 weeks of launch
🔁 0% upfront influencer costs – fully commission-based
📲 20+ creators activated within 2 months, producing authentic launch content
📈 Top-performing affiliate achieved 4% conversion rate
🔄 Built momentum with viral “first impression” UGC videos
CASE STUDY
Built a Creator Army – 20+ Brand-Aligned Affiliates in 90 Days
What We Achieved:
Scaled an affiliate network for a heritage beauty brand – Fyne. Creating a repeatable system for high-quality content and sales attribution
Highlights:
20+ active micro and nano influencers recruited
Fully automated affiliate & content workflows
30+ reusable UGC assets for paid and organic marketing
Unified dashboard showing influencer ROI at every funnel stage
Our 360° Marketing Pricing Plans
We understand that each business is unique, which is why we offer a range of options to suit your specific needs and goals.
TikTok Maximization
BEST FOR BRANDS AT $0-15,000 REVENUE PER MONTH
Starts at /
7% of Profit* We Generate
*Profit is calculated as revenue, generated by us, after all marketing costs (ads, influencer commissions, …)
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Market Research
This includes 5 pages of research of your best target audience, competitors, unique angles, etc.
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Influencer Brief
This includes a 5-page research on the top influencers for your brand, KPIs to follow, and the strategy for affiliates.
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TikTok Shop Creation / Optimization
We will create / optimize your TikTok Shop based on the market research.
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Affiliate Outreach
We will reach out to up to 100 influencers per week and facilitate sample shipping, and getting content from them.
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TikTok Ads
Once ready, we will launch GMV Max Ads for the TikTok Shop, and conversion ads for your brand.
RISK-FREE GUARANTEE: THERE IS NO HIDDEN COSTS, NO UPFRONT COSTS, NO MONTHLY COSTS. UNLESS WE GENERATE YOU TRUE PROFIT, WE DON’T CHARGE A CENT.
Multi-Platform Maximization
BEST FOR BRANDS SCALING BEYOND $15,000 REVENUE MONTHLY
Contact Us
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Management of multiple platforms:
Depending on the needs of the brand, this includes Facebook, Instagram, and Google Ads.
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High-Volume UGCs:
We facilitate custom UGCs for ads at mass scale.
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Influencer Expansion:
Collaborating not only with affiliate influencers, but also with top-tier macro influencers.
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AI E-commerce Systems:
We design and implement systems that track your marketing campaigns, revenue/profit, and even inventory.
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Advanced Analytics:
In-depth analysis, A/B testing, and continuous optimization for maximum ROI.